Here are my raw notes from Shawn Wood, Experience Pastor at Seacoast church. He was really good. Started funny. Nice, quick slides to go with his talk. Really engaging. Then turned the corner and brought the heat. I’ll have to clean these up tonight probably.

  • We get lots of questions about how we do stuff
  • stuff= how we tell the story through spoken or sung word or digital, web, print media etc.
  • telling a fictional ‘but true’ story about Michael, a new pastor at SCC, Scranton Community Church. Telling how church gets so full of “STUFF” that it bogs the pastor down.
  • Often times we let the stuff become the object of our attention. When the only reason the stuff is important is because it helps communicate Jesus.
  • Stuff will never change a life. Stuff will, by itself, make a difference. We have brand schizophrenia. Our brand should be JESUS. Not the “stuff”
  • Stuff can be good. It helps is communicate Jesus. But don’t worship the stuff.
  • Don’t copy other churches and try to be who they are. Be who God created YOU to be.
  • If we begin to manage our “brand” as a church, there’s a danger of forgetting that Jesus is our reason and goal.
  • Not only do we manage brand but we perfect brand. We chase excellence and drives what we do. We pursue better art, and videos, and tech, and programs.
  • If it’s just about the stuff, why not go work in the marketplace. Make lots of money. WHy would you waste your time w/ a hobby such as church. That’s a lame hobby. But if you are doing it for and because of Jesus, then your stuff has value.
  • Brand no equals stuff. [new logo, slick look, etc] Brand is much more. A deep gut feeling of who we are.
  • Brand = the aftertaste left by an emotional experience.
  • That can be w/ an encounter with your website, your service, your greeters, a conversation w/ a member, etc.
  • Having a new logo, or a slick look,or whatever isn’t the answer
  • Find out who you are, and who God created you to be. And do good things in that.
  • If God didn’t call you to be something, why would you do it? I would call that sin.
  • “Don’t touch the poop.” So often I see all these thigns around me I want to do or take on, and God’s saying, “I didn’t’ create you for that” But we want to touch it. But if it’s not what He made us for….would you call that sin?
  • What is the Seacoast Experience? Spirit Filled. Practical [not talk w/o doing. non spooky.] yet kind of mystical. experience in multiple locations. on the cheap.
  • We measure everything through that.
  • Know where you’re going as a church.
  • The challenge is to not try to be someone else. Either as in individual or a church. Don’t chase after excellence just for the sake of excellence. Find out who you are as a church. And start doing something with it so that people can have an aftertaste that changes their lives.
  • Eph 1:18 I ask God to make your eyes focused adn clear, so you can see exactly what it is God is calling you to do.
  • We need to be laser focused on who God created us to be, instead of trying to be everything we think is cool.